Zoe Sadiq, Founder & Principal Consultant

Zoe Sadiq is the Founder of Rume Advisory, where she leads the firm’s strategy, client partnerships, and procurement advisory work. With a background in technology sales, enterprise negotiations, and financial-services solutions, Zoe brings a deep understanding of how organizations evaluate and implement software — and the real risks and costs hidden in that process.

She has guided banks, credit unions, and mid-market companies through high-stakes vendor decisions, helping them secure stronger contract terms, fair pricing, and cleaner operational workflows. Her approach blends strategic insight with hands-on execution, giving clients clarity, control, and confidence in their technology investments.

Zoe holds an MBA and is known for her sharp analysis, clear communication, and ability to turn complex vendor landscapes into smart, cost-effective decisions.